The Index · Head to head

Head to head

Any two of Britain’s best consumer brands, priced signal by signal from the public record.

Pooch & Mutt

#17Pet Care

67.40.0

Gymshark

#1Apparel

86.30.0

The seven signals

score 1–100 · tick = index average

Meta AdsMeta Ad Library API

93.6

AI VisibilityDataForSEO AI Optimization (LLM mentions)

Organic VisibilityDataForSEO Labs

35.2

Trust ScoreDataForSEO Trustpilot

42.8

Social CommunityPublic social follower counts

Brand DemandDataForSEO (Google Ads volume)

77.3

Site PerformanceGoogle CrUX (real-visitor field) blended with Lighthouse / PageSpeed (lab), 70 / 30; scored half on cohort rank, half on the absolute good-%

Gymshark leads 6 of 7 signals, 18.9 points clear overall.

Live on 7 of seven signals (Meta Ads, AI Visibility, Organic Visibility, Trust Score, Social Community, Brand Demand, Site Performance), compiled from the public record. The rest are illustrative while the pipeline is completed.

This is the view we bring to pitches.

Your brand next to the one you lose sleep over — and a plan for every signal where you trail.

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