Client wins

Prepped Pots

Building the acquisition machine to grow MRR, reduce CPA and improve CM3.

40%

improvement in conversion rate

+36%

reduction in nCAC

+61%

improvement in Google non-brand CPA

Prepped Pots is a meal subscription business. Lifeblood first worked with the brand in early 2024, before helping the leadership team to in-house media buying. We returned in mid 2025 to reignite our partnership and continue driving profitable growth.

Our first play was to work closely with the Prepped Pots team to develop an improved new customer offer.

We used unit economics and LTV cohort data to develop offers for a/b testing that made commercial sense; each offer sacrificed the same margin but had different perceived value and framing.

We tested a tiered % discount, a first order £ discount and a free meals offer.

With our new offer locked in; we turned our attention to creating efficiency within the ad accounts. Our media buying team deployed a bid cap strategy across Meta and restructured Google with tCPA restrictions.

In addition to this, we saw a lot of wasted spend on competitor terms and a high amount of spend going into branded search, testing revealed that brand bidding was cannibalising organic search and had low incrementality.

We then supported on cohort analysis, which revealed that despite a strong CPA via TikTok Ads, customers acquired via this channel have low LTV and high churn. These insights helped shape our channel mix as we reallocated spend to acquire customers through channels with the strongest LTV and retention.

The Creative

Ad Creative Showcase

Scroll down to explore the high-performing creatives.

Plated Meals Video

Nurse UGC

Short on Time

The Results

Since returning, our team has helped Prepped Pots to reverse a declining subscriber base; bringing CAC down to lows not seen in more than 4 years and a record breaking site conversion rate.

The business is now acquiring high quality customers with stronger retention and higher LTV, and a more efficient CAC.